I’m passionate about supporting companies to understand and connect with their customers as, in the long run, that’s the only way for companies as well as brands to stay relevant and ahead of their competition.
As a studied Business Psychologist, Frederike brings a people-centered perspective into every one of her projects.
She is experienced in developing marketing concepts and brand management strategies for various organizations as well as supporting change initiatives. Besides working within large organizations, she spent some time in the start-up scene and therefore likes to spice up established models with innovative ideas.
In the past years she has lived, studied and worked in Valencia, Spain, and Seoul, South Korea.
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