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How Transformation Succeeds in the Chemical Industry

Process Industries

01.07.2025

The European chemical industry faces significant pressure: high energy costs, skilled labor shortages, and increasing international competition. Instead of waiting, CHT Group from Tübingen chose a proactive path—guided by TTE Strategy.

The starting point was complex: 26 decentralized entities with limited integration. The goal was clear—to become a globally integrated organization, focused on customer needs, efficiency, and innovation.

TTE Strategy applied a greenfield approach, rethinking the organization from the ground up in collaboration with CHT’s leadership. The result: a tailored Business Operating Model built through true co-creation across locations and hierarchies.

Leadership played a crucial role. CEO Eva Baumann exemplifies a culture of transparency and dialogue. Her regular on-site presence fosters trust—an essential foundation for successful change. This is reinforced by a communication culture that ensures clarity and psychological safety.

TTE Strategy sees transformation not as a deliverable, but as a joint design process. Through strategic clarity, operational precision, and genuine involvement, real impact is achieved. CHT’s transformation shows: when people own the change, progress follows.

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