We are proud to share that TTE Strategy has won two honors at the German Brand Award: Gold in the Excellent Brands – Corporate Services category, and the overall title of Service Brand of the Year – recognition for the rebranding and website relaunch we carried out together with our partner Metavoir.
Winning a brand award as a strategy consultancy might seem like an unusual milestone. But for us, brand and delivery are not separate stories. The same clarity, ambition, and collaborative spirit that shape our client work also shaped how we chose to present ourselves to the market – and that is exactly what the jury recognized.
What Is the German Brand Award?
The German Brand Award is one of the most significant brand competitions in the German-speaking region, run by the German Design Council together with GMK Markenberatung since 2016. It honors excellence across the full scope of brand management – strategy, design, communication, and experience – and drew 1,676 entries from 18 countries in 2026, judged by an independent jury from business, academia, agencies, and consulting. We were recognized in the Excellent Brands category, receiving Gold in Corporate Services and the top honor of Service Brand of the Year for our rebranding and website relaunch.
The Story Behind the Rebrand
Marking our 10th anniversary, we used the moment to ask ourselves a different question: after a decade of growth, clients, and projects, did our visual language still express 100% of who we’d become? Our brand had grown organically alongside the business – now it was time to shape it just as deliberately as we shape strategy for our clients. That meant sharpening our positioning to make our premium value unmistakably clear, and making the proof of our work visible from the very first conversation.
Our answer was to close what we call the premium gap: claiming boardroom-level brand authority without losing the co-creation mindset that defines how we actually work. That meant a new signature and identity built for clarity and simplicity, a calm and confident visual language, and – above all – a rebuild of our website as the place where that trust gets won and leads convert. Every decision was grounded in the same value proposition that guides our client work: we don’t just consult, we drive growth and value with people, and that had to be visible in our own brand, not just claimed in a pitch.
What This Recognition Means for Us
For us, this award is confirmation that vision and commitment – two of the values that guide how we work – translate beyond client projects into how we build our own company. It also reflects the courage it took to challenge how a mid-sized strategy boutique is expected to look and sound in a market shaped by much larger firms.
Looking Ahead
The rebrand is already showing measurable impact: average time spent on our website is up 45%, qualified inbound leads have grown 34%, website conversion is up 29%, organic branded search queries are up 58%, and applications for senior-level positions have risen 37%. For a brand relaunch, those are the numbers that matter most to us – because they show the new brand is doing its job: building trust before delivery even starts.
We see this recognition as encouragement to keep applying the same standard to our own brand that we apply to every client engagement: co-created, clear, and built to create results together.
