In conversation with TTE Strategy, John Perkins, CEO of MB Energy (formerly Mabernacht), outlines how the company is reshaping its identity amid major market shifts. The rebranding to MB Energy in 2025 consolidates over 40 operating units under a unified strategy focused on efficiency and end-customer relevance.
At the heart of this transformation is a shift away from defining the business by product—whether oil, LPG, or hydrogen—and toward positioning as a solutions provider. By investing in an ammonia import terminal and building hydrogen infrastructure, MB Energy is preparing for future energy demands. These initiatives are grounded in customer partnerships, including off-take agreements with logistics operators.
Internally, the organization is undergoing cultural integration, aligning operations and leadership around a shared vision. Transparency and inclusion are central to Perkins’ leadership, aiming not just for structural streamlining, but for customer-focused performance.
Despite challenges such as energy prices and regulatory burdens, Perkins remains confident in Germany as an investment location—provided the framework conditions become more business-friendly. MB Energy is also increasingly adopting data and AI tools to enhance decision-making and customer engagement.
Amid geopolitical uncertainty, Perkins offers a confident outlook: the energy sector has always adapted through innovation and collaboration. With clarity of purpose and the right partnerships, MB Energy is positioning itself to lead through the next phase of transition.
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