The New Role of the CFO in SMEs
Michael Zehender, CFO of FRAMOS, a leading provider of image processing technologies, represents the modern CFO: moving beyond traditional number-crunching to become a strategic enabler. In the podcast “Unruhige Zeiten,” Zehender discussed challenges, opportunities, and the delicate balance between risk and innovation. His passion for photography helps him bridge the technical and business aspects of his company.
FRAMOS: Technology for a Smarter World
As a key player in image processing technology, FRAMOS enables products like industrial robots, medical devices, and drones to “see.” Zehender highlights that FRAMOS offers more than hardware: “We provide integrated solutions—from cameras to final image processing.” Competing against Asian manufacturers, FRAMOS stands out with quality and process integration.
Turbulent Times as a Growth Driver
Crises such as the COVID-19 pandemic and geopolitical tensions have tested FRAMOS but also propelled the company forward. From supply chain bottlenecks to fluctuating demand, Zehender remarks, “We’ve learned to act flexibly and proactively.” Early warning systems and close customer connections are key to their strategy.
Customer Focus Through ‘Persona Frank’
By introducing the customer persona “Frank,” FRAMOS has sharpened its strategy. “Every employee now has a clear image of the customer in mind,” Zehender explains. This fosters personalized communication and targeted solutions.
A Strategic CFO Balancing Acts
Zehender’s workweek is carefully structured: strategic topics on Tuesdays, operational matters on Wednesdays, and inspiration on Fridays. With this balance, he ensures clear priorities in driving transformation. “As CFO, my role is to enable growth through sound decisions while encouraging innovation.”
Shaping the Future
FRAMOS remains ambitious. By investing in digitalization and European production, the company sets clear priorities. “Our strength lies in quality, not volume. We’re committed to expanding on this path,” Zehender emphasizes.
Conclusion
The episode highlights how FRAMOS maintains its focus on innovation and customer orientation despite turbulent times. With Michael Zehender steering its transformation, FRAMOS demonstrates how a modern SME CFO not only oversees numbers but also drives people and vision forward.
