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Innovation in Challenging Times: How Henkel Explores New Business Opportunities


Lars Linnekogel
18.12.2024
Lars Linnekogel
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In a time of economic and geopolitical uncertainties, Henkel stands out as a remarkable example of innovation and adaptability. Philipp Loosen, Vice President New Business at Henkel Adhesives, explains how the company identifies new business opportunities and drives technologies that align efficiency with sustainability.

Henkel: Innovation as a Growth Driver 

Known for its adhesives and surface coatings, Henkel has evolved from a traditional mid-sized enterprise into a global market leader while maintaining its entrepreneurial roots. This strength is bolstered by a hybrid ownership structure—combining the stability of a family-run business with the flexibility and capital access of a publicly traded company.

Loosen emphasizes the importance of recognizing technological trends early and fostering external partnerships. In the field of electromobility, for example, Henkel’s products not only meet functional requirements like strength but also address thermal challenges.

Henkel’s Approach to Sustainability: “Debond on Demand” and More 

Sustainability has been central to Henkel for decades. Through innovative programs like “Debond on Demand,” the company focuses on making adhesive bonds reversible, facilitating recycling and repair. This approach not only meets regulatory requirements, such as the EU’s “Right to Repair” directive, but also actively contributes to the circular economy.

Overcoming Global Challenges 

Despite global crises like the pandemic and the Ukraine war, Henkel remains competitive through localized production and internationalization. The company’s largest adhesive plant is located in China, illustrating Henkel’s regional approach to serving global markets. This principle of “regionalization” helps mitigate geopolitical risks while responding flexibly to market demands.

Exploring New Business Fields: Growth Through Partnerships 

Henkel is committed to exploring new business areas. Loosen’s team focuses on integrating startups and technological innovations into the company. By investing in venture capital funds and collaborating with partners, Henkel aims to leverage emerging market opportunities and advance new technologies.

Conclusion: Inspiration for Medium-Sized Businesses 

Henkel’s success demonstrates that long-term planning, innovation, and sustainability go hand in hand. The company serves as a role model for medium-sized businesses seeking to thrive in turbulent times. With a clear strategy that balances technological progress with collaborative partnerships, Henkel continues to grow while contributing positively to society.

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