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Transformation in a Family Business: How FRANK Navigates Change


Lars Linnekogel
29.11.2024
Lars Linnekogel
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Insights into the Transformation of a 100-Year-Old Company

Frank, a family-run company with nearly a century of history, stands resilient amidst the current challenges in the construction and real estate sector. Dr. Ulf Schauenburg, Managing Partner, and Indra Renzler, Head of HR and Organizational Development, share their strategies for growth through resilience, long-term investments, and customer-centered transformation, even as many competitors face stagnation.

Customer Focus and Breaking Down Silos

Indra Renzler highlights the importance of customer centricity, drawing inspiration from her background in the hospitality industry. Frank is actively working to dismantle silos and establish an integrated organization that ensures a seamless customer journey. Tools like a "consistency radar" were utilized to identify structural barriers and future-proof the organization.

Strategic Transformation: Growth Over Efficiency Programs

While many companies are implementing efficiency measures, FRANK views the current crisis as an opportunity for growth. Their strategy emphasizes long-term investments, sustainable service developments, and decarbonizing real estate. Leveraging the sector's ongoing disruption, Frank is strategically positioning itself for future generations.

Platform Strategy: Comprehensive Solutions in Focus

FRANK's innovative platform approach combines digital and analog components to offer holistic solutions to its customers. This strategy is grounded in years of experience, strong networks, and a company culture that fosters collaboration and innovation.

The Role of Culture: Stability in Turbulent Times

FRANK considers its corporate culture one of its greatest competitive advantages. With initiatives like the "Culture Companions," the company ensures that employees are actively involved in its transformation. “Culture happens, it cannot be engineered,” says Indra Renzler, emphasizing the importance of dialogue and trust.

Outlook: Transformation as a Generational Task

Staying true to its DNA, FRANK is developing strategies that transcend current market cycles. Through clear communication, strategic partnerships with start-ups, and agile methods, the company is not only building resilience but also preparing itself for a future-focused trajectory.

 

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