My name is Lars Linnekogel, and I am the Founder and Managing Director of TTE Strategy.
We need to rethink strategy today!
Top leaders understand that strategy and transformation are merging,
and can no longer be thought of separately.
At the same time, strategy has become more important than ever before.
That’s because market situations are changing much faster than in the past.
But rethinking the approach is what's important.
Today, strategy has to appeal to both the head and the heart.
In other words, it has to be very well thought out and also appeal to the emotions.
The story has to be right, it has to inspire.
Because a strategy written down somewhere on paper is only worth something
if it's also implemented at the end of the day.
So how do we do that?
With the right methods and an outward view.
The exact approach depends on the situation.
This means, classic, strategic planning in stable markets.
Or adaptively imaginative planning. Whenever there’s uncertainty or a chance to strongly influence the market.
TTE Strategy brings the necessary expertise to the table
and ensures a sharpened focus.
It also ensures that future topics such as digitalization,
sustainability and morality are sensibly taken into account.
But the necessary transformation must be considered from day one.
And with the TTE Strategy approach, the implementation of strategy does exactly that.
Our clients' executives and employees,
who will later make the change a reality, have a seat at the table. They develop a view of the future
together with TTE Strategy, which guarantees ownership and enthusiasm.
If the employees in the company are on-board, if they are proud,
if they say, "We did that", "This has our name on it,"
it takes a company extremely far.
No matter what the challenges are.