We drove - The Strategy Hattrick
Strategic Clarity
TTE broke down the concept of commercial execution excellence into tangible, actionable levers. Together with the client’s leadership, we identified key challenges in maintaining data accuracy and process ownership and translated them into a structured roadmap for global implementation.
Execution That Sticks
A robust change management concept was developed, ensuring engagement from awareness to execution. Regional rollouts were guided by detailed timelines, regular review cycles, and clear accountability mechanisms. Communication was driven through internal platforms, ensuring visibility and consistency across all markets.
Co-Creation for Real Buy-In
The initiative was co-created with regional and functional teams from APAC, EMEA, and LATAM. Continuous collaboration, workshops, and shared progress updates fostered alignment and ownership. This co-creation ensured that improvements were locally relevant while supporting global consistency.
Growth & Value
The initiative fundamentally improved operational efficiency and customer experience. Over 134,000 contracts worldwide were impacted by new standards and processes. Manual work in contracting was reduced by 58%, while customer experience for key accounts was improved by 68%. Financial and operational benefits were observed across the top and bottom line, with sustainable data practices now embedded across all regions.
With These People
The focus of the program was on driving sustainable behavior change. Achieving meaningful and lasting shifts in behavior required working directly with the people involved, engaging them in dialogue to uncover root causes and the triggers behind existing behaviors. By partnering with stakeholders and incorporating leadership perspectives, we ensured that the behaviors we shaped were both grounded in real experiences and aligned with strategic priorities.
The results we achieved together
134k+
Impacted contracts
58%
Reduction of manual work
68%
Improvement of customer experience
for top customers
“From my perspective, the most significant benefit has been the substantial reduction in pre-work for our ongoing digital transformation. Thanks to the early activities carried out as part of this initiative, we were able to reduce the overall workload by nearly 40%. This has provided a major relief for the team upon the start of the transformation process.”
Client Quote
