Assessment of a strategy for a potentially new disruptive and sustainable product segment in a new market that leverages existing technologies and capabilities.
Industry: Sustainable energy
Domain: Strategic advantages
Company size: +2,400 employees
Project duration: <6 months
Due to the novelty of the product as well as the new way of producing it, it was highly important to conduct an in-depth technology assessment and evaluate its impact on the energy storage market. Therefore, one of the core tasks was to conduct interviews with leading energy storage experts from industry and research.
Based on the results of the interviews, we were able to evaluate and sharpen the product as well as the underlying business and operating model. We were also able to evaluate the technological fit in the market and identify possible market entry opportunities.
The project delivered investment clarity for our client in a complex market environment.
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