These are the mistakes that companies make all too often when digitizing their B2B sales – and we want you to avoid them!
That is why we put together the five most common mistakes that our B2B sales expert Dr. Johannes Ihringer experienced in most of his projects, when digitizing sales processes of global corporations.
Digital retail and end-customer sales have once again seen significant developments due to pressure during the corona pandemic. Digital sales to business customers (B2B), on the other hand, often appear to be behind the times. This is because in the mid-market, engineer-dominated industry in particular, digitization is primarily equated with technology and efficiency gains. The focus is rarely on customers or internal users. Dr. Johannes Ihringer, Managing Director at strategic consultancy TTE Strategy, describes the most common mistakes that he has seen in digitization initiatives for B2B sales – and what companies can do to avoid them in future.